Zeal



Typeface and Typespecimen Book



Task

Typeface Design / Editorial Design / Image-making / Bookbinding

Zeal is a typeface inspired by Zaha Hadid’s unconventional concept of fluidity and multi-perspective in her architectural formation.

The design concept for Zeal originated from Zaha Hadid’s experimental formation. Zaha used unconventional concept of fluidity and multi-perspective points in her forms, which differs from traditional architectural styles. Like Hadid’s exceptional approach to architecture, the curiosity of types being not only shapes but also something that form and space are woven within structure to evoke its curves and fluidity as if it is in motion. The system of multi-perspective points was heavily used in the creation on letters forms of Zeal.

Keywords: curves, fluidity, movement, multi-perspective








© Arom Lee 2019